Top 5 Ways Businesses Waste Money on Facebook Ads in 2021
With so many users on Facebook these days, using Facebook Ads may seem like the perfect marketing solution for a business eager to increase their customer base. There can be many advantages to this approach, but more often than not businesses end up using Facebook Ads improperly and not getting the results they hoped for. […]
Top 5 Ways Businesses Waste Money on Google Ads in 2023
Google Ads promotes do it yourself advertising, the quick and easy way to get your business seen by potential customers. This sounds like the perfect solution for business owners and it can certainly be effective, but only if it is used properly. Otherwise, you may just find yourself pouring money into an ad campaign that […]
How to Optimize an Amazon Listing for Ranking High in Amazon and Google Organic.
What is the difference between Amazon and Google search algorithms? Google, the world’s most advanced search engine, is great at determining user intent and providing closely relevant results. Amazon’s algorithm is more simple and still relies more heavily on keywords that appear in certain places in the listing. It also uses factors like product sales, […]
6 Proven Ways to Market Your CoolSculpting Practice
CoolSculpting is a revolutionary treatment and can be a large profit center for aesthetic practices. There are many challenges when it comes to marketing and selling CoolSculpting efficiently and this updated guide was created to start answering basic questions and give some of our “pro tips” about advertising for the treatment. We have been in […]
What is Shaking After AdWords 4 Pack
What’s Changed, How to Adjust and What’s Coming Next. If you have been advertising with Google for the last few years you have seen a flurry of changes, but probably not one that is quite as significant as this. When you search google now you will notice that on most searches that are of “commercial […]
Is Search Engine Submission Necessary? (Updated 2017)
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the major search engine algorithms, namely Google. When initiating a linking campaign, it is vital that external sites that link to yours use the appropriate keywords and terms in the anchor text of their links. Any true […]
How to Incorporate Company Branding in Meta Tags for SEO
SEO is part science however not an exact science, it is more like a set of guidelines and strategies. This becomes apparent when trying to incorporate both SEO and brand messaging into a strategy. It is a delicate process and can be challenging, however there are some best practices to follow. On the one side, SEO strategy focuses on the […]
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]