The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the major search engine algorithms, namely Google. When initiating a linking campaign, it is vital that external sites that link to yours use the appropriate keywords and terms in the anchor text of their links. Any true SEO service will take into account your linking strategy. For a business owner you should think of link building as a way to build your businesse’s online authority and ranking power which will help you rank and attract valuable organic traffic over time.
Almost always, linking candidates will use the company name as anchor text. It is the most natural way a site would get links. Google does value a strong brand, but what they also value is great content within your site. One of the largest signals they use to measure the value of content is links. So while branded links and typical PR can help boost you up, this does not provide you with a strategy to boost the rankability of your inner content. Don’t get me wrong, it is great to get branded backlinks and a part of a natural backlink profile, but by being able to manipulate the anchor text pointing at your site you can help your specific target rankings and help you expand your rankings beyond your home page.
Here is an example using an upcoming brand “Projekt Bikes” www.projektbikes.com that makes custom bicycles:
Any natural links this website gets from PR and most mentions would include their brand name “Projekt Bikes” but not their target keyword “custom bikes” in most cases. In competative niches, having an anchor text strategy can get you boosted when your rankings seem to be stagnant. By adding the word “custom bicycles” or term “custom beach cruisers” into their anchor text profile would be great. They may be able to drive additional traffic that may not have otherwise reached the website. If you want to know more about backlinks comment or drop us a line.
In conclusion, the first step is always to create a valuable product or service and make sure your website reflects how awesome you are. It is also important still to include your keywords on your site to make sure your site is indexed for the right keywords. Your website over time will acquire links naturally but with the help of a link building campaign you can have a team that is focusing on getting you the right links at the right times to maximize the results of your search engine traffic. Great SEO management is very important for your online rankings, but also can be a daunting task for a business owner and that is why SEO teams like ours exist. Linkio is an example link building management platform that helps SEO teams use data to plan their strategy and provides workflow management for monthly activities.