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SEO stands for search engine optimization. The term SEO defines the general practice of optimizing a website to be within the current guidelines of how to communicate what a website is about to search engines. Improving a website’s SEO seeks the goal of increasing organic (free) traffic to a website. To have holistically good SEO your website must check all of the boxes of signals that Google’s algorithm looks for to qualify high ranking content. Signals include: basic onsite SEO best practices, topically relevant content for the keywords you want to rank for, depth of content, and for competitive keywords your site must have authority as defined by the search engine algorithms. Other factors come into play such as user experience, security and website speed. Google claims their search algorithm uses over 200 individual signals that help if rank and categorize its search engine results. However some of these signals hold significantly more weight than others.
“Data driven” is a term that is thrown around a lot. In terms of SEO it basically means strategizing your website content around search keywords that are identified to have high transactional intent and enough volume to make it worth your time and money. Through analyzing your websites rankings on an on-going basis we identify keywords that could use some enhancement and manufacturing search engine signals to boost your website high enough on google to start driving valuable traffic through.
We start by doing keyword research on how and what people are searching for information about businesses like yours. Google provides free data to website owners about what that site ranks for through their Google Search Console platform. There are also a number of other keyword research tools that can help you gain that information to start formulating a strategy.
The answer to this is no. But it is worth getting an assessment of your website and your industry to find out if it’s worth it for you. Some businesses can be wildly profitable with SEO in just a few months, while other businesses it is near impossible for them to break through the competition unless you have a large budget that would still make SEO a longshot at profitability.
Why is this? A major factor in ranking organically on Google is website authority. Some industries are simply dominated by other major websites and industry specific search engines. For example real estate. If you do a search for real estate + any city in the United States you will see the top ranking results are sites like zillow.com, redfin.com etc. The chances of out ranking these companies is slim to none.
SEO works for products or service business categories that already have demand, not so much for products businesses where the niche is not well known yet.
Link building simply means creating links to your website from other websites from around the web. It also refers to how you link to your own pages from within your website, this is also known as internal linking. Google’s own guidelines for SEO cite that links or hyperlinks are an essential way that Google’s algorithm can determine the topical relevance and value of any page on the web. Link building is necessary piece of an effective SEO campaign. Very few SEO companies offer this service at scale for a couple reasons. It’s time consuming, expensive and few companies have a grasp of how to use it effectively.
We offer affordable packages for businesses to grow their organic traffic. There is an initial phase that involves evaluating/ auditing your website and implementing best practices across your entire website. That fee can range from $1500 and up depending on how many pages/ keywords you are needing to optimize for. If it is recommended to invest in on-going long term SEO we have monthly packages starting at $1000 per month. Book an intro call with us to find out how your business can benefit from SEO. We will provide an SEO road map that will outline SEO opportunities for your business.
Link building is an essential part of any successful SEO strategy, let’s build your link profile to add significance to your page keywords. Links are still what let search engines give your content a weight vs. your competitors. Managing this on-going process at scale is where Brandlift excels.
Keyword Research / Strategy
One of the most Important SEO elements is the target keywords. Let our team determine the best strategy for all your link building activities to increase your search engine ranking and organic traffic.
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