The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the major search engine algorithms, namely Google. When initiating a linking campaign, it is vital that external sites that link to yours use the appropriate keywords and terms in the anchor text of their links. Any true […]
How to Incorporate Company Branding in Meta Tags for SEO
SEO is part science however not an exact science, it is more like a set of guidelines and strategies. This becomes apparent when trying to incorporate both SEO and brand messaging into a strategy. It is a delicate process and can be challenging, however there are some best practices to follow. On the one side, SEO strategy focuses on the […]
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]