Top Solana Beach SEO Agency

SEO stands for search engine optimization. The term SEO defines the general practice of optimizing a website to be within the current guidelines of how to communicate what a website is about to search engines. Improving a website’s SEO seeks the goal of increasing organic (free) traffic to a website. 

To have holistically good SEO, your website must check all of the boxes of signals that Google’s algorithm looks for to qualify high-ranking content. Signals include basic onsite SEO best practices, topically relevant content for the keywords you want to rank for and depth of content on specific subjects. 

For competitive keywords, your site must have authority as defined by the search engine algorithms. Other factors come into play such as user experience, security and website speed. Google claims its search algorithm uses over 200 individual signals that help it rank and categorize its search engine results. However, some of these signals hold significantly more weight than others.

“Data-driven” is a term that is thrown around a lot. In terms of SEO, it basically means strategizing your website content around search keywords that are identified to have high transactional intent and enough volume to make it worth your time and money. By analyzing your website’s rankings on an ongoing basis, we identify keywords that could use some enhancement and manufacturing search engine signals to boost your website high enough on Google to start driving valuable traffic through.

We start by doing keyword research on how and what people are searching for information about businesses like yours. Google provides free data to website owners about what that site ranks for through their Google Search Console platform. There are also a number of other keyword research tools that can help you gain that information to start formulating a strategy.

The answer to this is no. But it is worth getting an assessment of your website and your industry to find out if it’s worth it for you. Some businesses can be wildly profitable with SEO in just a few months. For other businesses, it is near impossible to break through the competition unless they have a large budget that would still make SEO a long shot at profitability.

Why is this? A major factor in ranking organically on Google is website authority. Some industries are simply dominated by other major websites and industry-specific search engines. Real estate is a perfect example of this. If you do a search for “real estate + any city” in the United States, you will see the top-ranking results are sites like zillow.com, Redfin.com, etc. The chances of outranking these companies are slim to none. 

SEO also works for products or service business categories that already have demand, but not so much for products and businesses where the niche is not well known yet.

Link-building simply means creating links to your website from other websites around the web. It also refers to how you link to your own pages from within your website. This is also known as internal linking. Google’s own guidelines for SEO cite that links or hyperlinks are an essential way that Google’s algorithm can determine the topical relevance and value of any page on the web. 

Link-building is a necessary piece of an effective SEO campaign. Very few SEO companies offer this service at scale for a couple of reasons. It’s time-consuming, expensive and few companies have a grasp of how to use it effectively.

We offer affordable packages for businesses to grow their organic traffic. There is an initial phase that involves evaluating/ auditing your website and implementing best practices across your entire website. That fee can range from $1500 and up depending on how many pages/ keywords you are needing to optimize for. 

If it is recommended to invest in ongoing and long-term SEO, we have monthly packages starting at $1000 per month. Book an intro call with us to learn how your business can benefit from SEO. We will provide an SEO roadmap that will outline SEO opportunities for your business.

Local SEO refers to the specialty of strategy for developing a search presence for location-specific search terms. We have a proven track record of helping our clients rank in the top 3 in the google maps rankings as well as organic searches. Many businesses can benefit from location-specific SEO strategies.