SD Wood Cabinet Results Case Study
The following case study details the trackable results from our SEO efforts and 2 months of Pay per click advertising.
Marketing Results
- Significant increase in traffic to the website in both organic and paid search ads.
- Significant Increase in google maps rankings and phone calls from google maps
- Increasing month over month trend in website actions like phone calls, and requests for product quotes coming from the website visitors.
Organic Traffic
In the first 6 months of executing SEO we are showing a steady month over month increase in organic traffic. Starting at 129 users in October up to 437 users in March.
Organic Website Leads
The below graphic shows an increasing trend in website lead actions including anyone that fills out a form on the website or clicks the phone number on mobile to call. We are showing and increase from 15 to an average of 35
All Website Leads
The below graphic shows an increasing trend in website lead actions including anyone that fills out a form on the website, clicks the phone number on mobile to call or clicks the get directions button. In total from the SEO we have tracked 54 unique actions.
Maps Rankings
We are showing a significant improvement in dominance in the maps/ top 3 local listings for core keyword kitchen cabinets San Diego across the market.
October– “Kitchen Cabinets San Diego”
March– “Kitchen Cabinets San Diego”
Google Ads Conversions Dec 10-March 15th
The below spreadsheet shows all of the tracked conversion actions that have come from the ads. The tracking for the “get directions” button and the product form event tracking is not accurate so results are actually higher than this.
Google My Business Calls
This chart shows a steady increase in calls from the time we started the SEO.
Phone Calls Year Over Year
Phone calls from their google business page were up 48% from the previous year during the same time period.
Google My Business direction clicks
This chart shows the clicks for directions by month when people have gotten directions from their from your google listing. March is showing significant increase.
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