AOB Med Spa- Organic SEO & Digital Marketing Case Study
AOB Med Spa is a multi-location medical spa in Denver. Brandlift managed AOB Med Spa’s digital marketing spending and creative for two years for 2 locations before the company sold to new owners and exited. During that time we were able to deliver the goods with performance based, seasonal marketing campaigns.
- Ad Budget: 10K- 20K Per month
- Platforms: Google Adwords, Google Remarketing, Google Display
- Assets Created: Landing Pages, Animated Banner Ads, Search Ads, Retargeting Banner ads
Campaigns were optimized and can show a snippet of the results for one month:
The conversions above are the number of people that requested a consultation through a form and we tracked additional leads our phone call tracking “call source”.
Month of October:
Ad Spend= $7806
Appt. Requests: 96
Phone Calls: 112
Avg. cost per lead: $37
Close Rate: 65%
Avg. Customer Value: $675
Estimated ROI= $91,260
ROI Percentage: 1169%
The approach we took was first to research the top searches related to their business in their area. Next we analyzed the current rankings and what their competitors were doing. We then worked on writing optimized title tags, meta descriptions and copy of every page of the website with a focused keyword strategy.
Phase 2 was to approach how to rank for various categories. We developed a targeted blogger outreach program that was aimed at increasing the website’s backlinks and online conversations about their brand. Using an effective backlink strategy and tactics builds the overall trust and authority signals of your website has on the web and helps your content to rank easier.
Media hits and back links we acquired.–
- We have taken them from ranking for very few keywords outside their brand name and very little organic traffic to 600-700 unbranded organic clicks per month.
- Over 100% increase in organic leads tracked by call source and google analytics.
- Increase keyword spread to rank for difficult local keywords for high value medical procedures.
- Capture of 5%-20% of all keywords organic clicks.
SEO Results for AOB Med Spa
Keyword: Medical Spa Denver
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