Z-Wave Outlet- Ecommerce Case Study
Z-Waveoutlet.com ecommerce case study - Z-Wave Outlet is an ecommerce retailer of home automation products. Z-Wave Outlet hired Brandlift to drive more traffic to their brand site via SEO and paid search advertising. This case study highlights their return on investment over Q4 2017 & Q1 of 2018 on their paid search Spend.
Q4 Ad 2017 Spend: $1660.33
Avg. CPA: $7.51
ROI= $25,122.49
ROI Percentage= 1513.10%
Our strategy consisted of a mix of google search, google shopping (PLAs) and Google display retargeting. The results in q4 were mostly acquired by optimizing the google shopping campaigns and optimizing individual product skews.
Q1 2018 Ad Spend: $1874.62
Avg. CPA: $7.93
ROI= $47,773.19
ROI Percentage= 2489.15%
Through further optimization and eliminating low performing ad groups we were able to increase the ROI by almost 1000%.
See the below screenshots from Google Analytics
Q4 2017:
Q1 2018:
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