Z-Wave Outlet- Ecommerce Case Study
Q4 Ad 2017 Spend: $1660.33
Avg. CPA: $7.51
ROI Percentage= 1513.10%
Our strategy consisted of a mix of google search, google shopping (PLAs) and Google display retargeting. The results in q4 were mostly acquired by optimizing the google shopping campaigns and optimizing individual product skews.
Q1 2018 Ad Spend: $1874.62
Avg. CPA: $7.93
ROI Percentage= 2489.15%
Through further optimization and eliminating low performing ad groups we were able to increase the ROI by almost 1000%.
See the below screenshots from Google Analytics
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