Shadepro.net SEO + Ecommerce Case Study
SEO: After an in depth client discovery, we ran a keyword analysis of their website search terms to look for growth opportunities. With a targeted SEO strategy we would be able to grow their traffic and revenue with high value keyword rankings. We also established their google analytics setup for ideal tracking.
PPC: We researched the existing segments available for online targeting via google ads and google display advertising. We then came up with a plan for google shopping, google search and dynamic display advertising. See the results below.
SEO Results: (after 1 year of launching new website)
Organic Traffic Increase: 18.73%
Ecommerce Conversion Rate: 50%
Revenue: 108% Increase from $259K to $541K
Paid Search Results: 2019 v 2018
We were able to create a profitable and sustainable advertising campaign that was scaled from $74,354 in revenue in their peak sales season 2018 to $244,448 in peak season 2019. A 228% increase in sales from paid search.
Peak season results 2019 v 2018
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