How to Incorporate Company Branding in Meta Tags for SEO
SEO is part science however not an exact science, it is more like a set of guidelines and strategies. This becomes apparent when trying to incorporate both SEO and brand messaging into a strategy. It is a delicate process and can be challenging, however there are some best practices to follow. On the one side, SEO strategy focuses on the […]
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]