Is Search Engine Submission Necessary? (Updated 2017)
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
How to Incorporate Company Branding in Meta Tags for SEO
SEO is part science however not an exact science, it is more like a set of guidelines and strategies. This becomes apparent when trying to incorporate both SEO and brand messaging into a strategy. It is a delicate process and can be challenging, however there are some best practices to follow. On the one side, SEO strategy focuses on the […]