The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. Although its not necessary, there are big advantages to verifying your site with search engines like google in 2017.
For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.
Submitting your site to Google Webmaster Tools, now known as Search Console give you access to a world of data and can help your site get indexed more quickly than it would naturally. Google Search Console is a free, top notch diagnostic tool for website owners and digital marketers to collect search keyword data and identify compliance issues with a website.
It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.
Would you ever consider going on a vacation across the country without bringing a GPS or a Map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!
You don’t have to end up lost in the online shuffle. We happily offer a free thirty minute digital marketing consultation that can help you find some answers. We also offer a free SEO Audit. Contact us if you have any questions.
Brandon Loures is an online brand strategist. When Brandon isn't helping businesses with their marketing and studying digital marketing. He likes doing things outdoors, surfing, playing golf, traveling, living by the beach and eating mexican food.