How to Create High-Quality Content for SEO
In this article, we will explore the importance of creating high-quality content and provide valuable insights into creating content that resonates with your target audience. Additionally, we will delve into various optimization techniques to boost the visibility and search engine ranking of blogs, pages and posts. In today’s digital age, having an online presence is […]
Core Principles of On-Page SEO and Off-Page SEO
In the vast digital landscape, having a strong online presence means adhering to the core principles of on-page SEO and off-page SEO. Search engine optimization (SEO) serves as the bedrock of an effective online strategy, enabling businesses to improve their visibility, attract organic traffic, and reach their target audience. Understanding and implementing the core principles […]
Is Search Engine Submission Necessary? (Updated 2017)
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they […]
The Importance of Anchor Text in Back-links
The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the major search engine algorithms, namely Google. When initiating a linking campaign, it is vital that external sites that link to yours use the appropriate keywords and terms in the anchor text of their links. Any true […]
How to Incorporate Company Branding in Meta Tags for SEO
SEO is part science however not an exact science, it is more like a set of guidelines and strategies. This becomes apparent when trying to incorporate both SEO and brand messaging into a strategy. It is a delicate process and can be challenging, however there are some best practices to follow. On the one side, SEO strategy focuses on the […]
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a given page for […]
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the purpose of increasing their number of inbound links. The concept of reciprocal […]