Top 5 Ways Businesses Waste Money on Facebook Ads in 2021

With so many users on Facebook these days, using Facebook Ads may seem like the perfect marketing solution for a business eager to increase their customer base. There can be many advantages to this approach, but more often than not businesses end up using Facebook Ads improperly and not getting the results they hoped for. […]

Top 5 Ways Businesses Waste Money on Google Ads in 2023

Top 5 Ways Businesses Waste Money on Google Ads in 2021

Google Ads promotes do it yourself advertising, the quick and easy way to get your business seen by potential customers. This sounds like the perfect solution for business owners and it can certainly be effective, but only if it is used properly.  Otherwise, you may just find yourself pouring money into an ad campaign that […]

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Backlinks are a huge part of the major search engine algorithms, namely Google. When initiating a linking campaign, it is vital that external sites that link to yours use the appropriate keywords and terms in the anchor text of their links. Any true […]